Leafz
Brand of CBD and HHC vape products with aspirations to shake up the tobacco market.
Leafz is a young company that specializes in the production of vape products such as CBD and HHC. The liquids of the brand meet the highest quality standards, are guaranteed free of any foreign substances such as heavy metals and stand out with a very fresh taste.
The challenge and at the same time great opportunity was to develop a complete brand strategy and the corresponding branding. From the positioning to the design of the brand guide to the design of the vapes and the online store, I accompanied every step initially. I was also allowed to take over the design for the trade fair stand and the social media presence.
Accompanying a project from the initial idea to market maturity was an exciting experience for me. It became clear to me again and again how many steps are necessary to have a great product at the end.
The Romanian brand positioned itself as a young and humorous alternative to the established manufacturers on the market. The goal was to find a casual target group approach. In order to contribute to the perception of Leafz as a brand that does not take itself too seriously, we decided to design mascots. They are recurring in the brand's appearance.
